Dear

Welcome to your bi-monthly e-zine from Edinburgh Inspiring Capital's Brand adopter's website, edinburghbrand.com.  We will keep you up to date with the latest successes from Edinburgh Inspiring Capital and share with you any inspiring news and events from the Edinburgh City Region.  In addition, we will also provide regular updates on the progress of Destination Edinburgh Marketing Alliance (DEMA).

We hope that you find it an interesting read, if so please pass it on to any colleagues  but ask them to register their details with us first.  If you would like to know more about any aspect of the Edinburgh Inspiring Capital Brand please contact info@edinburghbrand.com.

Kind regards,

The Edinburgh Inspiring Capital team

New photography of Edinburgh's Winter Festivals have been added to the recently added category within the brand image library. The images include Edinburgh's Winter Wonderland, winter skylines and Hogmanay.

The Edinburgh UNESCO CIty of Literature Trust have been added as a new case study on www.edinburghbrand.com .  To view the full article see the case study section of the website.   If you would like to be featured as a case study please contact info@edinburghbrand.com with details of how your organisation is currently adopting the Edinburgh Inspiring Capital brand.
 

Leithal Thinking (part of the Leith Agency) have been appointed to create the new Destination Promotion Strategy for DEMA.  It is anticipated that the study will be concluded by the end of January 2009 which will then enable the production of the business case/plan for DEMA to enable a ‘soft’ launch of the Alliance in April 2009.  For the full article see the DEMA section of the website.

The Open for Business group which promotes Edinburgh's shops, businesses and attractions during the tram works have developed a series of podcasts available on the official Edinburgh City Region website.   Promotional activity from Open for Business in the coming months includes a Janury Dining Deal,  a virtual shopper website and a shopping magazine.

Occupancy Marketing in conjunction with Whitespace have been appointed to manage Edinburgh Inspiring Capital's Search Engine Optimisation and digital marketing.  Occupancy Marketing is a full service Internet Marketing company specialising in the hotel, hospitality and leisure industry.  Whitespace is a design agency which delivers high impact visual communication in print and online. 

Once again Edinburgh exhibited at MAPIC, the worlds premier retail property event.  The Edinburgh stand was fully branded using the Edinburgh Inspiring Capital logo, colours, images and DVD.  For more information about the event see the news section of the website.

Edinburgh Inspiring Capital was a finalist in the Best Website category for the consumer portal website at the CIPR PRide awards in November 2008.  The Inspiring Capital team also attended the City of Edinburgh Council staff awards held at the Roxburghe Hotel in November 2008.  For the full article see the news section of the website.

The premier event in the business calendar for the Edinburgh Tourism and Hospitality industry will take place on Tuesday 17 March 2009 at the James Watt Centre, Edinburgh Conference Centre at Heriot Watt University The event will address the key challenges, aspirations and opportunities facing the industry to achieve its ambition of 50% revenue growth by 2015 as part of the Scottish Tourism Framework for Change programme.  For more information visit the ETAG website.

The Inspiring Capital continues to entertain and inspire us in early 2009.  Rugby plays a key part in the Spring calendar with the RBS 6 Nations with Scotland playing Wales on February 8 and Italy on February 28 2009.

For more information see the events listing page of the website.

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