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Destination Edinburgh Marketing Alliance e-zine
Dear Welcome to the first e-zine from the Destination Edinburgh Marketing Alliance (DEMA). As chair of the DEMA board I am very excited about this step-change for Edinburgh, one which will bring about real changes in the way we promote Edinburgh. DEMA is the custodian of the Edinburgh Inspiring Capital Brand and utilising this Brand we will promote Edinburgh to the world as a dynamic and innovative capital city. Our aim is to promote, to the global market, the message that Edinburgh is a highly desirable destination in which to visit, invest, live, work and study. Partnership projects will demonstrate the added value of aligning our promotional activities, these include an Autumn/Winter campaign focussed on leisure, retail and Chirstmas activities followed by a lifestyle Boutique Edinburgh campaign in 2010. There’s much work to be done, but a key starting point is establishing a network of city ambassadors who are championing everything Edinburgh has to offer. Norman Springford (Executive Chair of Apex Hotels Group)
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DEMA
Aims Structure For more information on DEMA's strategy and role visit the About section of the DEMA website |
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Tourism update
The Edinburgh Tourism Action Group (ETAG) conference was held on 17 March 2009 at Heriot Watt University. It was one of the most successful to date with 165 delegates attending to hear presentations along the theme of opportunities, challenges and aspirations. |
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New photographs have been added to the existing extensive online image library. The images include the financial district, Dakota Hotel and the new Hotel Du Vin. Coming soon are new additions to our promotional materials. In celebration of Homecoming 2009 our pens and shopping bags are now available in blue. There is also a vibrant range of balloons available in orange, purple and blue and six iconic pop-up stands. For visiting dignitaries we also have blue compact umbrellas and white and purple vented umbrellas. |
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New features on edinburgh-inspiringcapital.com
New functionality on the official city region website includes a new business property search. This includes listings of all currently available business and commerical property within the Edinburgh City Region. It also includes businesses for sale and boasts Microsoft Virtual Earth mapping in the display of individual properties. Keep an eye out for the launch of a business and investment blog over the next couple of months and a revamped Invest section including the integration of the Capital Review website. |
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Lights, Camera, Action! DEMA has been out and about our vibrant city filming for four short videos to add interesting visual content to the official City Region website. The videos, produced by Flixity, will be three minutes long and cover the areas of Visit, Invest, Live and Study. Shooting begun last week for the invest video at the Informatics Building at the University of Edinburgh. The footage will be available to partner organisations from June 2009. |
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Economic Resilience activity
DEMA has been working closely with the Council and partners to raise the profile of Edinburgh as a location in which to invest and also to proactively address the negative press surrounding the impacts of the global recession on the city’s banking industry. A new economic resilience plan has been launched to help businesses and individuals deal with the problems they are facing. The city recently exhibited at the MIPIM , the world's premier real estate expo. To coincide with MIPIM, a series of articles and adverts ran in a number of targetted business publications including Property Week, European CEO, New European Economy and World Finance magazines reaching approximately half a million high level executives including Company Chief Executives and Chief Financial Officers. |
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Partnership working round-up DEMA have been working with VisitScotland over the last few weeks to promote some of the 17 new flight routes flying into Edinburgh this spring. Joint press releases were issued to European markets to promote new routes to Limoges and Dusseldorf. Other Partnership projects working with the Open for Business group on the EH living shopping guide and Leith Walk banners, and augmenting international PR activity with Festivals Edinburgh. |
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Events from the Inspiring Capital# |
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Made in Edinburgh
Following on from the success of the first three sell-out screenings for Made in Edinburgh, we invite you to join us on June 30 for a screening of The Holyrood Files. Stuart Greig will be at Filmhouse to introduce the screening and to take part in a short Q + A session. Hot on the heels of the June screening, the July screening is from Edinburgh based animation studios Ko Lik. For full programme information and feature trailers visit the official Edinburgh City Region website. |
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Forthcoming Events and Conferences
The Inspiring Capital continues to entertain and inspire us in summer 2009. The Gathering takes place in Holyrood Park 25 and 26 July. This fantastic event will host the world's largest clan gathering, a clan parade down the Royal Mile with 5000 clans people, Highland Games, Highland Dancing and Piping. Other key events in the spring/summer calendar include the Rugby Magic Month of May (don't forget to visit the VisitScotland and Edinburgh Inspiring Capital bus) and Taste of Edinburgh 29-31 May 2009. For more information visit the events Edinburgh website.
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