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Destination Edinburgh Marketing Alliance (DEMA) September/October e-zine
Dear Welcome to the September/October 09 e-zine from the Destination Edinburgh Marketing Alliance (DEMA) Ltd. For a round-up of all DEMA related questions refer to www.edinburghbrand.com to see our board members and a summary of our business plan. We are progressing our winter campaigns with all partner meetings now complete and the final budget secured for the campaign. If you have any questions, or would like to partner in any forthcoming activities please get in touch at info@edinburghbrand.com Norman Springford (Executive Chair of Apex Hotels Group)
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DEMA have created a new factsheet which acts as a quick reference guide to DEMA. Two promotional campaigns, one for Autumn 2009 focused on leisure and retail and the other a Winter 2009/10 Boutique lifestyle are being facilitated by DEMA. A small working group are currently preparing these proposals. For more information please contact info@edinburghbrand.com A vital ingredient to the success of Edinburgh is to understand
the needs of our visitors. DEMA is
working with the Edinburgh Convention Bureau to commission a new Edinburgh Visitor survey running
from October 2009 – September 2010. The survey willl provide essential customer trend information for the city and will help guide future activity. |
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Tourism update Lynn Jones Research (LJR) has been appointed to carry out the next phase of the Edinburgh Visitor Survey (EVS).This invaluable review of visitor attitudes to their experience in the city has been undertaken every 2 or 3 years since 1991, providing an evolving picture of tourism in the city. In the current competitive environment, it is ever more important to keep close to the customer and understand the profile and behaviour of visitors; to monitor their reaction to all aspects of their stay and to also have readily accessible data, as near to real time as possible, in order to assist in making successful investment and marketing decisions in Edinburgh. For more information read the full tourism article. |
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The Gathering
The Inspiring Capital continues to entertain and inspire us in summer 2009. The Gathering takes place in Holyrood Park 25 and 26 July. This fantastic event will host the world's largest clan gathering and a clan parade down the Royal Mile with 5000 clans people. In preparation for this the Royal Mile has been dressed with The Gathering and Edinburgh Inspiring Capital banners. Other key events in the summer calendar include the Festival Fringe, Mela, Book Festival, International Festival and the Art Festival. For more information visit the events Edinburgh website.
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A new image category for study images has been created within the online image library. You will find images of students and campuses from a number of Edinburgh's educational institutions. See the image library for all images |
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A Bluetooth trial project will launch in July 2009. The aim is to provide a warm welcome to the city, to help visitors move around the city and by providing key information and a city map. The project will involve 12 Bluetooth boxes placed on Princes St, George St, Waverley Station, Haymarket Station and the Bus Station and in various festival venues. The project is in partnership with Festivals Edinburgh and Open for Business as part of the Tram Mitigation Project. |
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Anchors Away! DEMA and The City of Edinburgh Council are working with Clipper Ventures PLC on the 2009/10 Round the World Yacht Race. The yacht, named Edinburgh Inspiring Capital, will stop at various places around the world including New York, Singapore, Qingdao and South Africa. Visit the Clipper website for more information. The Clipper race with its 14 stopovers around the world provides fantastic promotional opportunities for businesses to increase their profile. DEMA will be organising a number of business briefings for organisations who are interested in taking advantage of this unique opportunity. The Edinburgh Inspiring Capital yacht will be based in Leith from 8 - 17 Augst prior to the start of race, on 13 September, for 10 days of promotional events on the yacht. For more information see the press release. If you would like to get involved in the project to promote your business worldwide please contact ailsa.falconer@edinburghbrand.com |
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Supporting our Investors A package of tools is being developed by the Investor Supprt team to help attract and support investors in the capital. A generic powerpoint presentation, with accompanying speakers notes, can be used by anyone acting as an ambassador for the promotion of the city. The presentation highlights Edinburgh’s quality of life while also reflecting the content of the key sectors. Memory cards are available and can be uploaded with the presentation and any other files as required for distribution to prospective investors or appropriate event delegates. For more information on the investor support package contact the team on 0131 529 6600 or visit www.investinedinburgh.com |
Made in Edinburgh The July screening from Made in Edinburgh will be from the Edinburgh based animation studios Ko Lik. A compliation of their work will be shown on 29 July at Filmhouse, Lothian Road. The final
screening will be of a Bill Douglas Trilogy in August - My Childhood,
My Ain Folk and My Way home. For full programme information and feature trailers visit the official Edinburgh City Region website. |
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