| Update my details Contact us View in browser Subscribe |
|
|
Destination Edinburgh Marketing Alliance (DEMA) September/October e-zine
Dear Welcome to the September/October 09 e-zine from Destination Edinburgh Marketing Alliance (DEMA) Ltd. Since our last e-zine we have announced our board of directors and chair. For more in-depth information on our appointments please visit the DEMA corporate website (www.edinburghbrand.com). The first task of the new board is to recruit a further six directors from the private sector across visit, invest, live, work and study. We are moving forward with the plans for our exciting winter campaign. This type of campaign is a first for Edinburgh promoting the rich and diverse lifestyle and retail offering of Scotland's capital city in the lead up to Christmas. Our new member of the team Nick Langan, has been tasked with proactively engaging with key stakeholders to produce engagement plans which will define how we work with our partners. We here at DEMA HQ are saying bon voyage to the Edinburgh Inspiring Capital Clipper yacht as it starts its round the world race this weekend. Part of their mission is to promote Edinburgh and its investment potential to a global audience. We wish the crew the best of luck! If you have any questions, or would like to partner in any forthcoming activities please get in touch at info@edinburghbrand.com Norman Springford (Executive Chair of Apex Hotels Group)
|
|
|
Edinburgh Visitor Survey After a competitive tendering and interview process, Lynn Jones Research (LJR) has been appointed to carry out the next phase of the Edinburgh Visitor Survey (EVS). This invaluable review of visitor attitudes to their experience in the city has been undertaken every two or three years since 1991, providing an evolving picture of tourism in the city. In the current competitive environment, it is ever more important to understand the profile and behaviour of visitors; to monitor their reaction to all aspects of their stay and to also have readily accessible data, as near to real time as possible. By keeping abreast of our audiences wants and needs we are in a stronger position to make successful investment and marketing decisions for Edinburgh. For more information read the full Edinburgh Visitor Survey article. |
| Tourism in the city The Edinburgh Festivals enjoyed a successful and vibrant summer with record sales for the Fringe (up 21% on last year) and an increase in visitor numbers for the Tattoo, Mela, Book and Jazz festivals. Footfall on the Royal Mile was also up 3.1%. Edinburgh airport had its busiest ever day in its 30 year history on 26 June with 35,899 passengers, as well as enjoying increased passenger numbers in April and May. A new updated route map to show Edinburgh's extensive airline connections is available and can be included in third party websites. Contact kevin_lang@baa.com for more information. With all these success stories for tourism in Edinburgh it is time to celebrate and reward those involved. The VisitScotland Thistle Awards celebrate quality and innovation in tourism businesses in Scotland with the awards ceremony taking place on 23 October 2009. This year the Edinburgh finalists include The Scotch Whisky Experience, Our Dynamic Earth and the Golden Oldies World Rugby Festival. |
 |
|
Invest in Edinburgh
Capital Review has been refreshed and relaunched as Invest Edinburgh. The magazine will continue to provide high-quality features, analysis, interviews and statistics as well as promote the city's strengths and assets to both existing and potential investors around the globe. Our next information packed issue is out November 2009, look out for it and be sure to sign up for your copy now. A new Occupiers Guide has been created by The City of Edinburgh Council to assist occupiers looking to acquire new business space within Edinburgh. Whether for a start up, relocation, expansion or rationalisation the guide helps the occupier to find their desired location by providing free and impartial advice to anyone looking to move. The City of Edinburgh Council work with SDI, Scottish Enterprise and Edinburgh Property Agents to make sure that any new occupier or any existing occupiers who are looking to move are given the best possible advice. For assistance contact invest@edinburgh-inspiringcapital.com
|
 |
MAPIC Once again Project Edinburgh will be leading the charge for the city with an Edinburgh stand at the worlds leading retail event - MAPIC. The event attracts around 10,000 participants from over 65 countries wiith over 1,000 investors and 2,000 retailers in attendance. The exhibition allows Edinburgh ambassadors to meet with thousands of retailers and developers that may potentially invest in the city. In previous years Project Edinburgh has directly led to new investments across the city such as St James Quarter, St Andrew Square, Waterloo Place and Princes Street and also attract new retailers to Princes Street and George Street. Contact jonathan.guthrie@edinburgh.gov.uk for more information. |
 |
Edinburgh best place to live! Once again Edinburgh has come out on top in recent surveys celebrating the inspiring capital as a top destination to live and visit. A survey carried out by PricewaterhouseCoopers proved Edinburgh to be the most popular place in Scotland to live and work, and the second favourite place across the whole of the UK. Further recognition comes from a YouGov survey of 10,000 people which showed the Capital to be the most desirable city in Britain. And for the foodies out there the latest Good Food Guide includes no less than 20 Edinburgh restaurants including The Dogs and The Kitchin, prompting the Metro to name Edinburgh as Scotland's gastronomical centre!As well as utopia for residents, Edinburgh has also been named as the best UK city outside of London by Conde Nast readers and the top city to visit before you die carried out by hotel chain Travelodge. Finally, Edinburgh Castle was named as the 8th top attraction for international visitors (First Rate Exchange Services). |
|
|
DEMA, in conjunction with Flixity, have created a new video on studying in Edinburgh. We interviewed four students from each of the main institutions who were asked their thoughts on Edinburgh as a student city. You can view the study video online now. The footage is available free of charge to partner organisations, please contact info@edinburghbrand.com for more information. New graduation images have also been added to the online image library at www.edinburghbrand.com. See the image library for all images. |
 |
DEMA online media centre now live Visit the new DEMA media office , an essential tool for media packs and to download top facts on Edinburgh. Don't forget to add us to your media list! |
 |
DEMA winter campaign DEMA are progressing their winter campaign to promote Edinburgh as a top leisure and retail destination this Christmas. DEMA has met with a number of design agencies to discuss creatives and Darran Barton has been hired as the official photographer. We are working hard to implement a number of quirky PR initiatives to ensure Edinburgh's winter season sparklesl! |
|
|
|
|
|
|
