| Update my details Contact us View in browser Subscribe |
|
|
Destination Edinburgh Marketing Alliance
Welcome to 2010!
Dear New Year for me is about the excitement of new beginnings and the anticipation of looking forward, I wish all our partners and supporters a successful and prosperous year ahead. Building upon the success of the Edinburgh Sparkles campaign we aim to enhance Edinburgh’s profile with more proactive and targeted campaigns for 2010 – 2011. Recently we held a series of internal planning workshops to define our programme of activities for the coming year. These will be considered for approval by the Board of Directors on the 21 January 2010. We at DEMA look forward to building on our achievements and the positive partner relationships fostered in 2009. Our aim is to further raise Edinburgh’s strong international profile as a world class place to visit, invest, live, work and study - lets ‘go for it’ together . Kenneth Wardrop BA (Hons) MBA MTS |
|
|
Edinburgh Sparkles
We have now finished the implementation phase of Edinburgh Sparkles - the first collaborative marketing campaign for the city! We used a variety of PR and marketing tools to fully maximise this integrated campaign including; airport advertising in four London airports, promotions with UK-wide print media and a co-promotion with STV which was shown during X-Factor. We also secured branded image-led features with quality daily press and placed advertorials in key Scottish media titles. |
 | Late Winter Media Relations Activity Here at DEMA HQ we are turning our sights to our promotional activity for 2010. DEMA's intention is to develop a campaign similar to Edinburgh Sparkles for summer 2010 (June to August), which we’ll be in a position to speak to you about in the coming weeks. We are also keen to work with you to help promote activity that you are planning between January and March 2010. We can amplify your promotional messaging through national and international media coverage, as well as through online promotion. We are looking for you, our city partners, to let us know what you are doing and when! Then based on this information we will then explore with you how we might be able to engage with our media contacts in generating interest. In this partnership approach DEMA will apply its resources to this broader message amplification. Examples of the type of activities you might be undertaking include; special room rates or 'value add' packages, new collection or retail offers, the launch of new products, awards, events, Valentine/Mother'sDay/Easter Specials, Exhibitions, new exhibitions or additions to visitors attractions, open days, anything that you would want the world to know about your company! This is not an exhaustive list and we are more than happy to explore any ideas you might have. Please email lindsey.taylor@edinburghbrand.com |
 | | In-migration Trends DEMA, Scottish Development International and The Scottish Government are jointly investing in research on In-migration analysis. The report will analyse how Edinburgh compares with other UK cities in attracting talent and will identify Edinburgh's UK target audience for future marketing campaigns. The report, produced through Tangible UK, is due in March 2010 and will be available on request from info@edinburghbrand.com |
|
|
Digital Platforms The first quarter of 2010 will see the www.edinburgh-inspiringcapital.com website re-developed with new services introduced within a refreshed layout. There will be strong social media/blog focus and also an events listing from the List. The Invest Edinburgh magazine will also launch social media services including a Twitter account - with news and property feeds, a LinkedIn page/network and a blog. More information will be published in the magazine. |
 |
City prepares for ETAG conference 2010 The premier event in the business calendar for the Edinburgh Tourism and Hospitality industry will take place on 27 January 2010 at the John McIntyre Conference Centre at the University of Edinburgh.This half day conference is focused around a central theme of 'Success Through Partnership’. For more information visit the ETAG website. |
 |
Clipper Round the World Yacht Race After spending a well deserved break over Christmas and New Year in Geraldtown, West Australia, the fleet is currently racing its way to Singapore. It's a closely fought leg with all to play for over the next few days, and the crew of Edinburgh Inspiring Capital will be working hard to improve on their current placing.Activation around the key ports is heating up. DEMA is working with Scottish Development International, The City of Edinburgh Council and our partners to host two VIP networking events in San Francisco and New York and a series of corporate sailing days are planned with key contacts in Singapore and the USA. For more information contact ailsa.falconer@edinburghbrand.com, keep up to date with Edinburgh Inspiring Capital's progress. |
|
